Colors — click any swatch to copy the hex
Never use amber/gold as a TVP brand color. Verified-green is reserved exclusively for verified states.
Logo pack
Clear space: keep at least the height of the “V” around the mark. Never stretch, recolor, rotate, or place the dark logo on navy.
Typography
Headlines — system sans, heavy (700–800), tight
Body — system sans, regular (400–500), line-height ~1.5
Georgia italic — quotes and the human voice only
Web/app stack:
-apple-system, "Segoe UI", Roboto, Arial. Email: Arial/Helvetica only. Documents: Libre Franklin where installed.Voice & usage rules
- Do — plain, precise, useful-first. Sound like someone who has run a commissioning floor.
- Do — technically exact platform names: “Honeywell Experion PKS”, “Siemens PCS 7”, never mix vendor terms.
- Do — ranges and sourced facts only; mark anything unverified.
- Don't — buzzword soup, hype, fabricated metrics, emoji walls, more than one exclamation mark a week.
- Don't — name clients in public posts without written clearance; anonymize (sector + size + location).
- Don't — free-hand new layouts for official assets; generate them from the Studio so the identity stays locked.